Virat Kohli To Float Own Company; Part Ways With Manager Bunty Sajdeh: Report

MUMBAI: In a significant development, Virat has ended his ties with his long-time agency, Cornerstone Sports & Entertainment.
Although, there is no official comment on the same but industry sources suggest that Kohli is venturing into the realm of independent management, establishing his own firm.
This parting of ways marks the end of a partnership that has spanned over a decade, during which Cornerstone has played a pivotal role in Kohli’s phenomenal rise to sporting stardom.
However, the company has faced criticism in recent years for allegedly favoring Kohli’s interests over those of its other clients, including Rohit Sharma, KL Rahul, Ajinkya Rahane, and Shubman Gill.
These cricketers reportedly felt that their concerns were not adequately addressed, leading to their decision to move on from Cornerstone.
Despite these departures, Cornerstone still boasts a roster of renowned athletes, such as PV Sindhu, Sania Mirza, Umesh Yadav, Kuldeep Yadav, and India U-19 captain Yash Dhull.
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However, the company’s overall portfolio has undoubtedly diminished, with a noticeable shift in focus towards Bollywood, as evidenced by their partnership with Dharma Productions and their representation of celebrities like Sara Ali Khan, Janhvi Kapoor, and Tiger Shroff.
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