Shah Rukh Khan Unlikely To Renew Lucrative Contract With Byju’s: Report

Amid financial crisis, Byjus’ is unlikely to continue its lucrative deal with Bollywood biggie Shah Rukh Khan at the end of its current contract in September.

“With ed-tech firm grappling with serious financial trouble, Khan’s team is hesitant to continue its endorsement deal with the brand,” source close to the development told Economic Times.

Byju’s roped in Bollywood actor in 2017 for Rs. 4 crore every year and the Pathan actor has been the most prominent race endorsing the brand.

Byju’s has been on sacking streak as thousands of employees have been relieved from the company amid slowdown in online education market and difficulties in raising funds.