Fresh reports have hinted that popular fantasy gaming platform Dream11 will be the new jersey sponsor of the Indian cricket team for next four years. Notably, BCCI had floated fresh tender for the same on June 14 after Byjs’ exit the contract in March.
Team India recently played World Test Championship final without a jersey sponsor. Reportedly, BCCI was earning around Rs. 5.5 crore for every bilateral fixture and the value dropped to Rs. 1.7 crore for an ICC game due to the positioning of the logo.
Fresh reports have hinted that that deal with Dream11 are likely to be lesser than what the Indian cricket board was earning from Byju’s.
More to follow.