BCCI Media Rights: Bid Expects To Soar Over Rs. 12,000 Crore; Disney Hotstar Frontrunner
The Board of Control for Cricket in India is all set to take key decision on matters like distribution of media rights for the 2023-28 cycle, participation in Asian Games, title sponsorships and few others during upcoming Apex Council meeting – scheduled for July 7.
Notably, India is currently without broadcasters for their home games after the agreement with the Disney Star ended in March – due to which Duleep Trophy remains unavailable to watch for fans. As quoted by several publications, BCCI secretary Jay Shah confirmed that the tenders will be coming out soon.
“We are planning to close the media rights process by August end,” he said on Wednesday.
Details:
As per reports, BCCI will float separate TV and digital rights and as India set to host 20 Tests, 21 ODIs and 31 T20s in the next four year, the bid is expected to score over Rs. 12,000 crore.
Frontrunners:
As per reports, Disney Star is currently the frontrunner for the media rights, whereas, Viacom18 too emerged as a big player in the run. The Sony-Zee merger is also among the contenders.
When will the new stakeholder comes in:
Reportedly, a tender is likely to be release post the BCCI Apex Council Meeting on July 7 and the entire process – online or closed bidding – should be completed in 30-45 days. Hence, India vs Australia ODI series in September to be the first tournament where the new rights holder comes in.